WHY MEDIA MATTERS NOW MORE THAN EVER?

THE COVID-19 OUTBREAK IS A GLOBAL HEALTH CRISIS THAT HAS UPENDED OUR DAILY LIVES. WITH MILLIONS CONFINED AT HOME, AGENCIES, CLIENTS, AND THE MEDIA INDUSTRY AS A WHOLE WILL EXPERIENCE UNKNOWN PRESSURES. IN THE WORLD OF MEDIA PLANNING AND BUYING, THAT WILL LEAD TO FOCUSING INVESTMENTS AND PARTNERSHIPS ON MEANINGFUL MEDIA. BY CREATING PURPOSEFUL CONTENT, […]

TIPS THAT COULD HELP PROTECT YOUR MENTAL HEALTH DURING THE #COVID-19 PANDEMIC

BEING CONCERNED, ANXIOUS AND WORRIED ABOUT THE NEWS IS UNDERSTANDABLE, BUT FOR MANY PEOPLE, IT CAN MAKE EXISTING MENTAL HEALTH PROBLEMS WORSEN OR DEVELOP DURING THIS TIME. IF YOU’RE WORKING FROM HOME AND FEELING ANXIOUS, WE HAVE GATHERED A FEW TIPS FROM MENTAL HEALTH CHARITIES AND EXPERTS TO SHARE WITH YOU TO HELP PROTECT YOUR […]

THE ROLE OF CREATIVITY IN DIGITAL ADVERTISING

WITH THE EVERYDAY GROWING TECHNOLOGY, YOUR APPROACH TO DIGITAL MARKETING NEEDS TO BE SMARTER, CREATIVE AND INFORMATIVE TO STAND OUT IN THE NOISE. THE DIGITAL TARGET AUDIENCE HAS BECOME SOPHISTICATED AND CONSUMERS NOW EXPECT THE DIGITAL WORLD TO BE CUTTING-EDGE. Simply advertising can never be effective unless and until it is appealing, and it can […]

10 SOCIAL VIDEO STATS YOU NEED TO KNOW IN 2020

ALTHOUGH THE SOCIAL MEDIA LANDSCAPE KEEPS CHANGING WITH EVERY PASSING YEAR, THERE’S A CONSTANT ASPECT THAT REMAINS: THE POWER OF VIDEO IN SOCIAL MEDIA PLATFORMS. Audiences love videos to the point of favouring them over other types of content. Naturally, a marriage between that type of content and social media is hardly surprising. Yet, given that […]

WANT TO GIVE YOUR INSTAGRAM A CREATIVE BOOST?

INSTAGRAM HAS GROWN INTO MUCH MORE THAN JUST A PHOTO SHARING PLATFORM. WITH OVER 500 MILLION WORLDWIDE ACTIVE USERS PER DAY, THE APP IS A MARKETING OPPORTUNITY THAT CAN NO LONGER BE IGNORED BY BUSINESSES. Statistics show that 80% of users follow a business account, these numbers mean that regularly updating feed is highly important. […]

HOW TO USE HASHTAGS FOR YOUR BUSINESS

HASHTAGS HAVE BECOME A VITAL TOOL IN HOW A BUSINESS MARKETS THEMSELVES ON SOCIAL MEDIA, HELPING TO INCREASE YOUR EXPOSURE. HASHTAGS ARE USED LIKE KEYWORDS, ALLOWING USERS TO SEARCH TOPICS AND ENGAGE IN CONVERSATION. The engagement that hashtags create is incredibly important, with statistics showing tweets that include hashtags receive two times their typical engagement. […]

5 REASONS WHY YOU NEED TO USE VIDEO CONTENT IN YOUR SOCIAL MEDIA STRATEGY

VIDEO CONTINUES TO BE ONE OF THE MOST EFFECTIVE ELEMENTS IN A DIGITAL MARKETING STRATEGY AND WITH A GOOD REASON. NO MATTER WHAT YOUR COMPANY IS ABOUT AND WHAT YOU SELL, IF YOU DON’T HAVE A VIDEO MARKETING STRATEGY FOR THE BIGGEST SOCIAL PLATFORMS YOU ARE MISSING ON SOMETHING BIG.INSIGHTS SHOW THAT MOBILE VIDEO CONSUMPTION […]

PEOPLE ARE LISTENING – THE ENORMOUS BENEFITS OF PODCAST SPONSORSHIP

PODCASTING IS A GREAT WAY TO PROMOTE YOUR BRAND AND PRODUCTS AND ITS GROWTH IS SKY-ROCKETING – IN THE UK ALONE, A STAGGERING NINE MILLION PEOPLE NOW LISTEN TO A PODCAST EVERY WEEK, UP FROM APPROXIMATELY 6 MILLION LAST YEAR. According to Apple statistics, there are: 750,000 active podcast shows with more than 30 million […]

CHOOSING THE RIGHT INFLUENCER FOR YOUR BRAND

SOCIAL MEDIA’S RISE HAS GIVEN BIRTH TO A NEW GENERATION OF CELEBRITY, EACH PLATFORM HAS THEIR OWN SET OF PROMINENT FIGURES PULLING IN THOUSANDS OF LIKES, VIEWS, SHARES, AND FOLLOWERS WITH EVERY POST. THEIR RISING POPULARITY AND INFLUENCE HAVE FORCED BRANDS INTO ACTION, MAKING INFLUENCER MARKETING A STAPLE IN ANY STRATEGY AS ONE PROMOTION HAS […]