Video continues to be one of the most effective elements in a digital marketing strategy and with a good reason. No matter what your company is about and what you sell, if you don’t have a video marketing strategy for the biggest social platforms you are missing on something big.
Insights show that mobile video consumption rises by 100% every year. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.
Video as a means of storytelling and advertising is no longer just an option, it is crucial for the success of your brand. That’s why we’ve come up with 5 powerful reasons why video content should be an essential element of your social media strategy.
1. Demand for video is increasing
It is no surprise that people find videos more engaging and more memorable than any other type of content out there. They are entertaining, eye-catching, and extremely easy to consume. Actually, videos are consumers’ favourite type of content to see from a brand on social media.
2. Video generates better user engagement
There is no question about the power video has when it comes to engaging users online. And we talk about a way of users to engage with each other and with the brand in a more personal and interactive way. According to a study, posts with video have 48% more views and generate 1200% more shares than text and image content combined.
3. Video drives results
According to a recent study, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media and 76% say that video has helped them increase sales.
4. Video builds trust
Video also provides businesses with a unique opportunity to build trust and personal connections. Being authentic and transparent, and humanising your brand in your videos helps enormously with building a genuine trust amongst your audience.
5. Competitors already using video
Your competitors are already using video on their social media channels or if they aren’t yet, they will be soon. According to a research, 87% of marketing professionals use video as a marketing tool
Ultimately, customers are watching videos and if you want to catch their eye with your messaging, video should be a key consideration in your social media efforts.
Head to our contact page to find out more about our Social Media Marketing services, and what we can do to help boost your brand!