INSTAGRAM HAS GROWN INTO MUCH MORE THAN JUST A PHOTO SHARING PLATFORM. WITH OVER 500 MILLION WORLDWIDE ACTIVE USERS PER DAY, THE APP IS A MARKETING OPPORTUNITY THAT CAN NO LONGER BE IGNORED BY BUSINESSES.
Statistics show that 80% of users follow a business account, these numbers mean that regularly updating feed is highly important.
Here are some ideas on how to boost the creativity of your Instagram content going forward.
Lifting the lid on your operations is unique content, giving your audience unprecedented access to your things that they typically never see such as the creation of your products.
It can be still argued that word of mouth is still the most effective way of promoting your products and increasing sales, the process has advanced with the digital age and now promoting user-generated content has never been easier.
Each platform has its own set of influencers, with the influence and power to make a product sink or swim in one post.
Takeovers allow for mutually beneficial exposure for yourself and the influencer, with such content easily scheduled on a regular basis with themes to create product identity.
The video options available to companies is vast, from general posts to live feeds, stories, slideshows, as well as the newly introduced Instagram TV which is allowing you to 60-minute programmes.
Videos don’t necessarily need a budget or production value, as long as your video feels authentic and the product is prominent, your sales will grow.
COMPETITIONS AND GIVEAWAYS
Competitions and giveaways are a great way to increase the awareness of your brand, Instagram account, and following.
The prize doesn’t necessarily need to be extravagant, offering your products is a great way to allow your consumers to try what you’re offering and is more likely to produce user-generated content.
To find out more about how we can build a bespoke social media campaign for your company, then please contact us on 01279 703 636.