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The Digital Transformation within the pandemic
Technology offers businesses across industries incredible potential to engage with people around the world at a moment’s notice. The pandemic helped accelerate digital transformation and created a landscape that will continue to encourage innovation and technological adoption moving forward. When Covid-19 struck, it forced global society changes. Overnight, governments issued orders that limited large gatherings…
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2021 global trends in social media
After a tough year of global pandemic, economic collapse, unignorable calls for racial equality, and an ongoing climate crisis, it is time to reflect on things that have changed when it comes to social media and how are these impacting your brand in 2021. As businesses struggle to recoup lost sales in the wake of the…
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Why podcasting is perfect for advertising in times of uncertainty
Many industries have been thrown into disarray by the pandemic, with the advertising sector included; but the thriving interest in podcasts means there’s room for smart, targeted ad campaigns. It’s a general consensus that 2020 has been a tough year for most people, and the month of December may be the most difficult period of…
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How B2B marketing has changed during the pandemic
The events of 2020 have hit all marketers hard – but their impact on B2B marketing has been arguably the most significant of all. New research from LinkedIn shows that B2B marketers are more likely to find themselves with reduced budgets – and pressure to shift brand investments towards more tactical activity. However, those same…
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Examining how COVID-19 is changing Grocery Retail
The Grocery Retail vertical has seen dramatic growth since the outbreak of COVID-19. Now that work-from home and remote learning have become the norm, worldwide consumers are cooking more meals at home, driving up grocery demand. In fact, while other retail categories have seen sharp declines, the growth in food and beverage store sales from…
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BOUNCE – BACK & BEYOND
WITH SHOPS PREPARING TO RE-OPEN THEIR DOORS, CAR DEALERSHIPS BACK IN BUSINESS AND SOME LIMITED LEISURE ACTIVITIES AVAILABLE TO THE PUBLIC, A CONSUMER SPENDING BOUNCE-BACK CAN BE EXPECTED A new report from the industry body for commercial radio, Bounce-back & Beyond, explores how radio impacts decision making across different groups of listeners, and what audiences are…
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HOW CAN RETAIL BRANDS STAY TOP OF MIND IN THE NEW ERA OF ONLINE SHOPPING?
LOCKDOWN RESTRICTIONS ARE BEGINNING TO EASE IN VARIOUS PARTS OF THE WORLD, A WELCOME MOVE VIEWED BY MANY AS A SIGN OF HOPE. Consumers hope a semblance of normality will return to their everyday lives now that lockdown restrictions are beginning to ease in various parts of the world. For brands struggling to make sales, hope is…
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NOW IS THE TIME FOR TRUST AND MUTUAL SUPPORT
WE ARE LIVING THROUGH HISTORY – A TIME OF IMMENSE CHANGE. BUT MOST THINGS WILL NOT CHANGE FOREVER. EVEN LAST MONTH, SEEMS ANOTHER WORLD. BUT WE WILL GET THROUGH THIS. AND COLLABORATION AND PARTNERSHIPS ARE WHAT WILL HELP US ALL GET THROUGH THE CRISIS – PARTNERSHIPS BETWEEN PEOPLE AND BETWEEN COUNTRIES AND IN OUR INDUSTRY…
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WHAT DOES CORONAVIRUS MEAN FOR BRANDS ON SOCIAL MEDIA?
THE CORONAVIRUS PANDEMIC REPRESENTS A HUGE CHALLENGE ON MULTIPLE LEVELS FOR BUSINESSES. BRANDS SHOULD BE CONSIDERATE WHAT THEY COMMUNICATE MORE THAN EVER NOW. Social media provides consumers with a direct line to brands, and consumers are using that to question and challenge us. While businesses are under scrutiny, the coronavirus pandemic also offers an opportunity…
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WHY MEDIA MATTERS NOW MORE THAN EVER?
THE COVID-19 OUTBREAK IS A GLOBAL HEALTH CRISIS THAT HAS UPENDED OUR DAILY LIVES. WITH MILLIONS CONFINED AT HOME, AGENCIES, CLIENTS, AND THE MEDIA INDUSTRY AS A WHOLE WILL EXPERIENCE UNKNOWN PRESSURES. IN THE WORLD OF MEDIA PLANNING AND BUYING, THAT WILL LEAD TO FOCUSING INVESTMENTS AND PARTNERSHIPS ON MEANINGFUL MEDIA. BY CREATING PURPOSEFUL CONTENT,…