Idahoan Mash, a packed mash, made from 100% Idaho potatoes, from Idahoan region, famous for its rich, volcanic soil and clear mountain water.

They approached us to help them raise the awareness of the brand in the UK and to drive footfall instore.  

We researched Idahoan Mash’s audience; profiling their digital, spending and consumption habits while simultaneously gathering data around British dining culture. 

We focused on their audience’s interest in saving time without sacrificing quality when it comes to preparing a meal. Then devised a corresponding tone-of-voice strategy, highlighting the full power of convenient and delicious mashed potatoes to deliver messages that reflect the brand in an authentic way.

We then developed a PPC and paid social campaigns comprising videos highlighting the product and showcasing its use to drive customers to their the stores.