The Original Mane ‘n Tail product line provides hair care solutions…for helping to maintain and achieve long, luxurious, thicker, fuller, healthier-looking hair!
They approached us to help with a new creative for online and press adverts – and to help build awareness in UK stores.
We had full control over the venue location, outfits and models. We then created several versions of print press advertisements for across the UK in national and regional newspapers and magazines. This included quarter pages, half page verticals / horizontals and full pages.
We built and designed a bespoke media plan for advertisement to run across the UK media for the whole year carefully thinking about brand positioning, to ensure brand awareness and engagement.