The steps to plan for a website redesign

Google states that now, more than ever, is the time to invest in your website or app. They claim that brand or retailer websites are among the “stickiest touchpoints throughout the customer journey.” But is your website offering the best online experience it possibly can? 

Here at Absolutely Advertising, we have the latest know-how and best practices to make sure your websites are top-notch. We’ve put together some concrete steps to get your website thriving in this exciting new normal.

1.     Plan for a positive return of investment (ROI)

One of the most important things to every business owner wants is ROI.

Your website should be an open floodgate of opportunities, engagement, and growth. Now, you may not know exactly what it is you want and need, but your website design agency should have one thing in mind if they really want to help you: a positive ROI.

2.     Get a website design that works for you

If your goal is to drive people to your business, then we think about the best opportunities to achieve that goal. If you want to get more bookings, your designer should put a form above the fold to make it easier for contacts to book your services. If you want to sell more products, then your designer will showcase your bestsellers on your homepage, since this will prove to be most advantageous.

3.     More visibility means more sales

Good SEO is the way to go. SEO stands for Search Engine Optimization, or the process of improving the quality and quantity of your website traffic from search engines. When you come up in the first page of a Google search result for your product or service, there is a big chance that these customers will browse your site and purchase.

4.     Time to get down and dirty

Refreshing your website may seem like an arduous feat, but the concrete tips and advice in this article will help you get started. However, you have helpful experts here at Absolutely Advertising, that can help you on your journey – especially when things can seem overwhelming. Give us a call or fill in the enquiry form on the website, and one of our friendly team members will be in touch!

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