Once you build a website, clients will start viewing, right? No, not necessarily when it comes to your website. While you may have a solid online marketing approach to your product or service, most small business websites fail due to lack of promotion, not being optimised for online search directories and because they are not mobile friendly. 

When your website is not easy to find or readily accessible, it cannot attract customers. That is why you need effective online marketing strategies to maximise the potential of your website and business. Here are a few ways to formulate a successful approach.

The Foundation of Your Online Strategy

Many small businesses are not utilising online marketing and even in 2021, one in four small businesses do not have a website. Your website is the hub of your brand and can help you attract more customers, build brand awareness and most importantly, increase revenue. It gives your business instant credibility and trust and offers customer access to your products and services 24 hours a day and puts you in the same marketplace as your largest competitors. 

In terms of creating a website, it has never been easier. There are many websites that now offer online website builders and free websites with a small charge for the domain. If you are just starting out, there are options for getting up and running quickly online and if you already have a detailed marketing plan in place, there are resources for bringing more value to your online strategy.

Building an Integrated Online Strategy

As many of you may already be aware, but it takes more than a website to stand out and generate business. An online marketing strategy provides a defined path to help your business expand. When brainstorming a plan, ask yourself and your team the right questions and define your challenges and opportunities. Find out how other companies found online success and apply this knowledge to your business.

Stat: Over 81 percent of internet users research a product online before making a purchase.

Create Stronger Connections with Content

Content marketing can influence behaviour, give your business added credibility and educate and build trust with customers. You can establish yourself as an industry leader and attract more visitors to your website with blog posts and other content pieces that include google search engine optimisation (SEO) keywords.

Nearly 90 percent of people search for businesses online and SEO content can help your business rank higher in online directories like Google. 

When you refresh your content often, online search engines take notice and continue to keep your business relevant in online rankings.

Utilize Online Marketing Tools

There are many ways to put online marketing tools to work for your business.

Create a social media calendar that will build your brand and customer relationships. Speak directly to your target audience with email campaigns and generate more online sales by adding eCommerce to your site. Ensure your business is in front of more people by using an online local business listing service. 

These easy and affordable options make it easy for people to interact with your business and help you stay top of mind with your customers. Many small businesses are still not using online marketing and over a third do not have a website – use this to your advantage.

Key takeaways from this blog:

What is your website strategy for the remainder of 2021? We are here to help. Let’s talk all things strategy and website creation!

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